Mar 7, 2024 - Business

Communicator Spotlight: Amy Bonitatibus joins PayPal

Photo illustration of Amy Bonitatibus surrounded by abstract shapes.

Photo illustration: Gabriella Turrisi/Axios. Photo: Courtesy of Paypal

PayPal has named Amy Bonitatibus as chief communications and corporate affairs officer, Axios first reported.

Why it matters: PayPal is undergoing its first management shakeup in a decade and it will lean on Bonitatibus to provide communications stability through the transition.

๐Ÿ“Catch up quick: Bonitatibus โ€” who previously held communications roles at Fannie Mae, Chase Bank and most recently served as chief communications officer at Wells Fargo โ€” tells Axios that she runs toward challenging opportunities, not away from them.

๐Ÿ—ฃ What she's saying: "It's an exciting time for PayPal as it transforms and evolves to meet the changing customer needs," says Bonitatibus.

  • "During these moments, the ability to effectively define the narrative and amplify PayPal's mission and innovative work underway is critical," she added.

๐Ÿ— Context: Bonitatibus will report to Diego Scotti, PayPal's executive vice president, consumer group & global marketing and communications.

  • She will manage the global communications team and social impact and sustainability efforts across all PayPal brands, including Venmo.

๐Ÿ’ก Every CEO should know that brevity is key, says Bonitatibus.

  • "Sharing a concise message that everyone can understand is really hard to do in the financial world, which is rampant with acronyms and corporate speak. ... Too often you see companies that have really good messages, but they just get lost in complex rhetoric."

๐Ÿ“ˆ What she's watching: She cites AI and "how communicators can use it in safe, low-risk ways."

โšพ๏ธ De-stress routine: Spending time with her three sons โ€” ages 13, 12 and 9 โ€” all of whom play baseball.

  • "Typically I go right from work to a baseball field somewhere in central New Jersey," she told Axios.

๐Ÿง Best advice: "Be bigger than your job."

  • "Someone I respect at Chase voiced these words and it really resonated with me because I believe that the people who consistently raise their hand, go above and beyond and take initiative will see the most personal and professional growth," she adds.

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