Feb 14, 2024 - Economy

🏎️ More than surviving

Data: Forbes; Chart: Axios Visuals
Data: Forbes; Chart: Axios Visuals

Season 6 of "Drive to Survive" lands next Friday on Netflix, Hope writes.

Why it matters: The show is widely credited for helping F1 become massively popular in the U.S. since its 2019 debut — particularly among women, even though they barely appear in the show.

The intrigue: The valuations of top teams Ferarri, Mercedes and Red Bull have exploded in that time — with Red Bull now more than triple its 2019 value.

What they're saying: "I once asked someone — 'Why are young girls and women watching the show?' They said, 'What are you kidding me? You have these handsome drivers who pull their shirts off on screen,'" Jeff Moorad, CEO, founder and partner of MSP Sports Capital, and an investor in McLaren Racing, told me yesterday at BFD.

  • "That's only a part of it. But the fact is, is that they go behind the scenes and show the sport like I think the audience really wants."

This story was an excerpt from Axios Closer, a recap on the day's biggest business stories.

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