Charted: EVs dominate gas-powered vehicles in Super Bowl ads
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It wasn't as high scoring an affair compared with prior years, but electric vehicles once again beat their gas-powered counterparts in Super Bowl ads.
Why it matters: The costly buys — millions of dollars for each 30 seconds — reflect "the ability of these spots to drive domestic consumption trends," BloombergNEF analyst Corey Cantor writes.
State of play: This year Volkswagen, Kia, BMW and Toyota all showed off electric models to the massive audience.
The intrigue: Detroit automakers stayed on the sidelines this year, Cantor writes, citing the need to cut costs. Lost revenues from last year's auto strike may have played a role, he notes.
Go deeper: More celebs, less crypto: 2024's Superbowl ad trends
