Feb 8, 2024 - Business

Bonus chart: The Taylor Swift Bowl

Data: Muck Rack; Chart: Axios Visuals
Data: Muck Rack; Chart: Axios Visuals

While Taylor Swift will not be performing at this year's game, she's still garnered 112% more media mentions than all four Super Bowl performers combined, according to Muck Rack data shared with Axios.

Go deeper... Female-focused ad spots take the Super Bowl.

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