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Expand chart
Data: Online SurveyMonkey poll (Margin of error: ±2.5 percentage points). Chart: Axios Visuals

Ready to skip 2020 and go straight to 2024? In a SurveyMonkey poll for Axios, Republican voters chose children of President Trump — Don Jr. and Ivanka — as two of the top four picks for president in four years.

  • Why it matters: An early poll like this is largely a measure of name ID. But it's also a vivid illustration of just how strong Trump's brand is with the GOP.
  • Ivanka and Don Jr. find themselves near the top of a long list of politicians who have held elected office, many of them vocal supporters of the president.

The big picture: Don Jr. has emerged as one of the most prominent defenders of his dad, frequently going after the left on Twitter, where he has 4.2 million followers, and serving as a popular warm-up act for presidential rallies.

  • His book — "Triggered: How the Left Thrives on Hate and Wants to Silence Us," released in November — reached No. 1 on the N.Y. Times nonfiction bestseller list.
  • In October, at a rally in San Antonio for president Trump's re-election, the crowd chanted "2024!" as Don Jr. spoke.

Ivanka Trump's work within the administration would be a selling point if she wanted to carry on the Trump legacy.

  • Her title is "Advisor to the President," with a portfolio that includes education and economic empowerment of women and families, plus job creation and economic growth through workforce development, skills training and entrepreneurship.
  • She has championed paid family leave, which she says is "grounded in conservative values of work and of family," and said on the edition of CBS News' "Face the Nation" aired on Dec. 29: "[W]e have made more progress on paid family leave than in the 25 years since the Family and Medical Leave Act was passed."
  • Ivanka Trump often represents the president on the world stage, including championing his Women’s Global Development and Prosperity Initiative. She danced with women entrepreneurs in Paraguay, held hands with women farmers in Morocco, and often visits American workplaces, including a Walmart store and a Toyota plant.

By the numbers: According to the SurveyMonkey survey of 1,854 adults who lean Republican, Vice President Mike Pence tops the 2024 list, and Don Jr. is second.

  • Between the lines: Don Jr. was the top choice among young voters, while Pence was the clear preference for older voters.

For what it's worth, the survey was conducted right before Trump was impeached.

Methodology: The SurveyMonkey online poll was conducted among U.S. adults ages 18 and older. Respondents were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. Data have been weighted for age, race, sex, education and geography, using the Census Bureau’s American Community Survey to reflect the demographic composition of the U.S. age 18 and over, including 2016 vote.

  • The survey was conducted Dec. 14-17 among 4,436 adults, including 1,854 Republicans/leaners and 1,769 Democrats/leaners. The modeled error estimate for this survey is plus or minus 2.5 percentage points.

Go deeper

Mike Allen, author of AM
2 hours ago - Politics & Policy

GOP senator calls for senility test for aging leaders

Photo: "Axios on HBO"

Sen. Bill Cassidy (R-La.), a physician, told me during an "Axios on HBO" interview that he favors cognition tests for aging leaders of all three branches of government.

Why it matters: Wisdom comes with age. But science also shows that we lose something. And much of the world is now run by old people — including President Biden, 78 ... Speaker Pelosi, 81 ...  Senate Majority Leader Chuck Schumer, 70 ... and Senate Minority Leader Mitch McConnell, 79.

Ina Fried, author of Login
2 hours ago - Technology

Intel CEO blames predecessors for manufacturing woes

Axios on HBO

When it comes to Intel's recent manufacturing problems, Intel CEO Pat Gelsinger places the blame squarely on his predecessors — many of whom he notes were not engineers deeply steeped in chip technology, as he is.

Why it matters: Gelsinger has announced a broad plan to reinvigorate Intel by doubling down on manufacturing. However, the strategy depends on the venerable semiconductor giant recovering from recent stumbles.

Marketing to Generation Alpha

Illustration: Rae Cook/Axios

Marketers are pouring money into figuring out the tastes and habits of Generation Alpha — kids born from 2010 through 2024 — who are unprecedented in the extent they're growing up online.

Why it matters: They're weaned on TikTok, Amazon and in-app purchases. They're learning from their millennial parents to hold brands accountable for causes like social justice and sustainability. And no prior age cohort will be as large in size or marketing power.

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