Dec 25, 2023 - Business

Christmas is the busiest day for texting

Illustration of the elf on the shelf reading its cell phone.

Illustration: Maura Losch/Axios

Americans send and receive more text messages on Christmas than any other day of the year, according to wireless carrier data shared with Axios.

Why it matters: There are more ways than ever to stay connected. But most Americans opt for good, old-fashioned text messages to spread holiday cheer — and to brag about their newest Christmas gifts.

By the numbers: AT&T's busiest day last year was Christmas. Group messages and photo or video messages were especially popular.

  • It's also the busiest day for T-Mobile, whose network saw 3 billion messages last year.

Zoom in: New Year's Day is the second busiest holiday for outreach, according to the wireless providers.

  • According to T-Mobile, 775 million calls were made and 92 million messages were sent during New Year's festivities in 2023.
  • AT&T customers sent more group messages during New Year's than any other day this year so far (as of last week).

The bottom line: Ice your thumbs, and don't forget to reach out to your friends, family and neighbors this holiday season.

Go deeper