Haley calls for "moral clarity" in first ad of GOP primary season

• The former South Carolina governor, recently endorsed by the Koch political network, has also been gaining ground in polls and picking up other major GOP donors.

Details: "A president must have moral clarity and know the difference between good and evil," Haley said in the 30-second TV ad.

• The ad, titled "Moral Clarity," was released Thursday and first reported by POLITICO. It will air starting Friday.
• Abroad, Haley said that "China, Russia and Iran are advancing," and at home, Haley mentioned "chaos in our streets and college campuses."

Haley called for a "new generation of conservative leadership," as she seeks to present herself as the GOP alternative to Trump.

• "We have to leave behind the chaos and drama of the past and strengthen our country, our pride and our purpose," Haley said.

• Haley did not mention either Trump or President Biden in the ad.

Zoom out: The video comes as part of Haley's $10 million ad campaign in New Hampshire and Iowa, as the states' two primaries draw closer.

• Haley is also going neck and neck with Florida Gov. Ron DeSantis, as the two compete for the second spot against Trump in the primaries.

Go deeper: Nikki Haley sprouts "grassroots army" overnight with Koch endorsement