Nov 30, 2023 - Politics & Policy

Haley calls for "moral clarity" in first ad of GOP primary season

Former South Carolina Gov. Nikki Haley delivers remarks during a campaign event in South Carolina on Monday. Photo: Peter Zay/Anadolu via Getty Images

Nikki Haley, in a new presidential campaign ad, called for voters to move on from the "chaos and drama of the past."

Why it matters: Her first TV ad of the GOP primary season is part of a multimillion-dollar advertising initiative, as the former UN ambassador positions herself against front-runner former President Trump.

  • The former South Carolina governor, recently endorsed by the Koch political network, has also been gaining ground in polls and picking up other major GOP donors.

Details: "A president must have moral clarity and know the difference between good and evil," Haley said in the 30-second TV ad.

  • The ad, titled "Moral Clarity," was released Thursday and first reported by POLITICO. It will air starting Friday.
  • Abroad, Haley said that "China, Russia and Iran are advancing," and at home, Haley mentioned "chaos in our streets and college campuses."

Haley called for a "new generation of conservative leadership," as she seeks to present herself as the GOP alternative to Trump.

  • "We have to leave behind the chaos and drama of the past and strengthen our country, our pride and our purpose," Haley said.
  • Haley did not mention either Trump or President Biden in the ad.

Zoom out: The video comes as part of Haley's $10 million ad campaign in New Hampshire and Iowa, as the states' two primaries draw closer.

  • Haley is also going neck and neck with Florida Gov. Ron DeSantis, as the two compete for the second spot against Trump in the primaries.

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