Netflix binge-watchers will soon be rewarded for their habits.
Starting in Q1 next year, the platform's ad-tier viewers who watch three consecutive episodes in a row — within one sitting — will be served a fourth, ad-free, Hope writes.
💭 Our thought bubble: At a time when there's a lot of debate over the right release schedule for video content (binge vs. weekly), this type of encouragement and what some see as gamification, plays into Netflix's preferred "publish all at once" strategy.
Responses on X to the announcement last week range from some people wanting more platforms to adopt this feature to dismay about pushing people toward more screen time.
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