Oct 18, 2023 - Politics & Policy

New P.R. and lobbying firm leans into "GOP street cred"

Mike Allen

Axiom Strategies, the Kansas City-based Republican consulting firm with 350 employees, is moving onto Pennsylvania Avenue today with the launch of a companion firm, AxAdvocacy — a 26-person P.R. and government affairs shop.

Why it matters: Axiom founder Jeff Roe tells Axios that at a time when many public affairs and lobby shops are emphasizing bipartisan muscle, AxAdvocacy "makes no bones [about] its GOP street cred."

Between the lines: Roe disrupted the campaign-consulting business model with a full-service "general consulting" offering — a departure from the patchwork approach of multiple specialty shops serving one campaign.

Roe says the new firm is "folding government relations into the mix with the same mindset of the highly strategic and tactically disruptive culture of Axiom Strategies."

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New P.R. and lobbying firm leans into "GOP street cred"

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