Sep 11, 2023 - Economy & Business

When a box of Twinkies cost nearly $60

Photo: Scott Olson/Getty Images

The Hostess deal recalls a positively hysterical time when Twinkie fans thought the spongy yellow treat was a goner.

Flashback: When Hostess announced plans to liquidate in late 2012, concerned eaters flocked to snap up the last of its remaining cream-filled snacks.

  • Twinkies soon popped up on resale sites, with someone famously selling a box of 10 (which retailed for $4.29 at the time) for $59.99 on eBay.

But because there is still good left in this world, Twinkie manufacturing soon resumed after Hostess' assets were sold to private equity companies.

  • It's a reminder that even liquidation doesn't necessarily spell the end of corporate assets. (The latest example: bought Bed Bath & Beyond and renamed itself... Bed Bath & Beyond.)

💭 Nathan's thought bubble: I, for one, cannot imagine a cruel world without such delectable treats.

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