Expect to see more pops of pink in U.S. homes as Barbie drives the summer of nostalgia.
Why it matters: Post-pandemic, there's a "pent-up desire to just have some fun," Laurie Pressman, vice president of the Pantone Color Institute, tells Axios.
- And incorporating Barbie's bold, signature shade at home — from countertops to wine glasses — is one way people are leaning into optimism.
Driving the news: U.S. search interest in "Barbie pink" in the home and garden category more than quadrupled in June and is currently at a 10-year high, Google Trends data show.
- "Pink" and "Barbie pink" were among the top 10 trending paint colors in June.
By the numbers: Searches for "Barbiecore aesthetic room" on Pinterest jumped 1,135% from May 2022 to May 2023.
- Searches for a Barbie bathroom and living room each increased 135% and "hot pink nursery" rose 75%, according to data shared by the inspiration search engine.
Gig marketplace TaskRabbit tells Axios that ahead of the Barbie movie release, clients are incorporating Barbie-inspired decor into their homes more than ever before.
- Barbie-related tasks doubled year-over-year in the U.S., with requests for help with doll houses increasing 38% in the same time period.
Between the lines: Pink — in its various shades — has grown in popularity over the last decade, becoming a genderless, ageless symbol of playfulness and power, says Sue Wadden, director of color marketing at Sherwin-Williams.
What's next: Interior design experts don't expect a deluge of Barbie Dreamhouses popping up across the county, but more playful design is here to stay.