"Barbie" movie inspires more playful interior design trends
Add Axios as your preferred source to
see more of our stories on Google.
Expect to see more pops of pink in U.S. homes as Barbie drives the summer of nostalgia.
Why it matters: Post-pandemic, there's a "pent-up desire to just have some fun," Laurie Pressman, vice president of the Pantone Color Institute, tells Axios.
- And incorporating Barbie's bold, signature shade at home — from countertops to wine glasses — is one way people are leaning into optimism.
Driving the news: U.S. search interest in "Barbie pink" in the home and garden category more than quadrupled in June and is currently at a 10-year high, Google Trends data show.
- "Pink" and "Barbie pink" were among the top 10 trending paint colors in June.
By the numbers: Searches for "Barbiecore aesthetic room" on Pinterest jumped 1,135% from May 2022 to May 2023.
- Searches for a Barbie bathroom and living room each increased 135% and "hot pink nursery" rose 75%, according to data shared by the inspiration search engine.
Gig marketplace TaskRabbit tells Axios that ahead of the Barbie movie release, clients are incorporating Barbie-inspired decor into their homes more than ever before.
- Barbie-related tasks doubled year-over-year in the U.S., with requests for help with doll houses increasing 38% in the same time period.
Between the lines: Pink — in its various shades — has grown in popularity over the last decade, becoming a genderless, ageless symbol of playfulness and power, says Sue Wadden, director of color marketing at Sherwin-Williams.
What's next: Interior design experts don't expect a deluge of Barbie Dreamhouses popping up across the county, but more playful design is here to stay.
