The country's new business hot spots, mapped
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The Southeastern U.S. is a hotbed of new business activity, home to nine of the top 10 major metro areas with the most new business applications per 1,000 residents last year.
Driving the news: That's per a new Axios analysis of U.S. Census Bureau and IRS data.
Why it matters: New business applications are an important measure of an area's perceived economic health. If lots of people are trying to start new companies in a given city, it's a sign that they're bullish on the area's prospects.
- The word "startup" tends to evoke buzzy Silicon Valley tech ventures. But young companies of all stripes, from stores and restaurants to software and manufacturing firms, play a big economic role.
- As of 2021, more than 66.7 million Americans worked for companies with fewer than 100 employees, and those companies posted nearly $3.6 trillion in annual payroll, per census data.
The big picture: Just over 5 million new business applications were filed nationwide in 2022, or 15.1 for every 1,000 residents.
- That's down about 6.6% from 2021, when nearly 5.4 million applications were filed nationwide, or 16.2 for every 1,000 residents.
Zoom in: Miami (40.9), Atlanta (31.3) and Orlando (28.7) took the top spots for major metro areas as ranked by new business applications per 1,000 residents in 2022.
- The only metro area outside the Southeast making the top 10: Provo, Utah, at 23.2.
Of note: Parts of the Mountain West also had strong showings — the Denver metro area came in at 21.6, for instance.
Between the lines: Many of the hottest spots for new business applications also have booming populations.
- That makes sense, as economic growth and population increases tend to go hand in hand.
Yes, but: A filed application is no guarantee of a healthy, thriving business to follow — but at the very least it's a sign of economic optimism.
