Critics say tech companies can't be left to their own on AI
- Ina Fried, author of Axios Login

Photo: Courtesy of NBC News
Tristan Harris, the ex-Googler who has been calling out Big Tech for a variety of societal harms caused by social media, is now sounding the alarm over artificial intelligence.
- In an interview with NBC Nightly News' Lester Holt that airs tonight, the Center for Humane Technology co-founder says regulation is urgently needed.
"No one is building the guardrails," Harris says in a clip of the interview, which NBC shared first with Axios. "And this has moved so much faster than our government has been able to understand or appreciate."
The big picture: Few laws specifically cover how companies or governments use artificial intelligence, though the European Union has begun drafting a wide-ranging AI Act.
Between the lines: Harris and his Center for Humane Tech colleague Aza Raskin say that efforts within tech companies to build "responsible AI" and other forms of self-regulation are insufficient.
- "Responsibility always gets bulldozed by market incentives, by your stock price, by needing to beat somebody else," Raskin says in the NBC interview.
- Even many of the companies involved in the technology have called for regulation, and other warnings have come from rank-and-file workers.
- "The people inside the companies know that this is moving at a reckless pace, which is why they've kind of channeled their concerns to us," Harris said.