Sep 22, 2022 - Sports

Exclusive: How many NFL fans have used new in-stadium betting

Betting activity at NFL stadiums
Note: Site traffic measured by geolocation checks in the immediate vicinity of the stadium from three hours before kickoff to four hours after. Data: GeoComply; Chart: Tory Lysik/Axios

Over the first two weeks of the NFL season, nine states with legal sports betting markets — Arizona, Colorado, Illinois, Louisiana, Michigan, New Jersey, New York, Pennsylvania and Tennessee — hosted games.

By the numbers: Between 5–10% of fans attending those games engaged with licensed sportsbooks at the stadium, per exclusive data provided to Axios by GeoComply, a geolocation compliance and cybersecurity firm.

  • Ravens at Jets in Week 1 saw 8,800 unique users access sports betting apps at MetLife Stadium, representing roughly 11% of the 78,800 fans in attendance.
  • Vikings at Eagles in Week 2 saw 8,000 unique users (11% of attendees) within the immediate vicinity of Lincoln Financial Field, and they made 76,400 geolocation checks, evidence of frequent engagement.

Looking ahead: Over 66,000 geolocation checks were made from over 7,300 accounts at State Farm Stadium during the Cardinals' Week 1 home opener against the Chiefs.

  • The stadium, which features an on-site BetMGM Sportsbook, will host Super Bowl LVII in February.
  • That will make Arizona the first regulated sports betting state to host the Super Bowl since PASPA was overturned in 2018.

Go deeper: Stadium-by-stadium data (GeoComply)

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