Sep 20, 2022 - Technology

Slack gets a new canvas, thanks to Salesforce

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A screenshot of Slack's new Canvas feature. Image: Slack

Slack is announcing Tuesday a new collaborative feature dubbed canvas, built on Salesforce's Quip technology, marking the first major technology integration since Slack was acquired by Salesforce last year.

Why it matters: Slack has already been trying to supplant other forms of business communication, including chat and e-mail, and now it's trying to take on tasks previously handled by productivity tools such as Google Docs and Microsoft Office.

Between the lines: The move shows the potential of Slack to benefit from Salesforce's broad portfolio of software in addition to its sales and marketing muscle.

  • The feature is set to be available next year.

The big picture: The announcement is one of several that Salesforce is making today as it kicks off its massive Dreamforce conference.

Between the lines: Slack has already benefitted from Salesforce's huge marketing budget. During the Olympics, for example, Slack ran TV ads it would never have sprung for on its own.

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