Sep 1, 2022 - Politics & Policy

Hispanic Dems pump more money into key California race

Illustration of a donkey holding a big hundred dollar bill in its mouth
Illustration: Sarah Grillo/Axios

Spending is ramping up for one of the closest House races in the U.S., a California contest that pits a Republican incumbent against a Hispanic Democratic challenger.

Why it matters: Republican Rep. David Valadao's seat is one of a handful of contests that could decide which party controls Congress.

  • The Cook Political Report with Amy Walter lists California's 22nd district as a GOP toss-up.

Driving the news: Bold PAC, the Congressional Hispanic Caucus’ campaign arm, is launching a $250,000 digital ad campaign supporting Democratic nominee Rudy Salas against Valadao in California's 22nd district. Salas has served in the California Assembly for five terms.

  • The digital ad — which focuses on health care and capping insulin costs — will run through Election Day in November.
  • House Majority PAC, the Democrats' outside group that supports congressional candidates, announced Monday an additional investment of over $300,000 for TV ads supporting Salas.
  • During the primary, the Democratic Congressional Campaign Committee (DCCC) placed attack ads against Valadao over things like health care. They'd previously booked over $3 million in ad reservations for the Bakersfield and Fresno media markets.

What they're saying: “This is a hefty investment and the choice of this district, which is crucial to Democrats holding onto the House, shows that Bold PAC will continue to be a key player in the midterm elections,” Victoria McGroary, Bold PAC executive director, told Axios.

The other side: A Republicans super PAC, the Congressional Leadership Fund, has booked $3 million in ad reservations in the fall to help Valadao. The National Republican Congressional Committee has reserved over $4 million for ads for this race, too.

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