Aug 11, 2022 - World

Latinos stream more than anyone else but are rarely on screen

Illustration of two hands coming out of laptop screens to grab a bowl of popcorn
Illustration: Sarah Grillo/Axios

Latinos are more likely to subscribe to multiple streaming services than the average American, according to a recent report.

Yes, but: Latinos are rarely depicted on screen despite being avid TV consumers and outspending other racial and ethnic groups in movie ticket purchases.

By the numbers: 38% of Latino homes pay for cable or satellite TV and also subscribe to streaming services, compared to 29% of the overall U.S. population, according to a June report from firm Horowitz Research.

  • Another 38% subscribe only to streaming, a figure that keeps growing each year, the researchers found.
  • The group’s subscription rates are 9% higher, on average, than among total U.S. viewers for services like Netflix, Prime Video, Apple TV+, HBO Max and Disney+.

The big picture: Two recent cancellations illustrate how the television and film industry fails Latino-led productions, advocates say.

  • “Batgirl,” starring Afro Latina Leslie Grace, was shelved last week despite being complete — with a $90 million budget. The Hollywood Reporter writes the movie was a casualty of Warner Bros. Discovery's new corporate strategy.
  • In late July, after one season, HBO Max canceled “Gordita Chronicles,” about a Dominican family’s move to the U.S. in the 80s.
  • “Gordita Chronicles,” an executive told Deadline, “earned critical acclaim and a loyal following,” but HBO/Warner Bros. Discovery streaming would no longer be focused on “live-action kids and family programming.”

Zoe Saldaña, producer of “Gordita Chronicles” said the “Batgirl” cancellation was a “truly atrocious act from a studio.”

  • Saldaña and fellow producer Eva Longoria said in a statement they are trying to find a streamer or network that will pick up their show.

Editor's note: This story has been updated to reflect that the star of "Batgirl" is Leslie Grace, not Leslie Garcia.

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