The man behind Nordstrom's famous "tire story"

• Craig Trounce worked at a Nordstrom store in Fairbanks, Alaska, more than 40 years ago.
• A customer rolled in a pair of used car tires and insisted he bought them in that building. Nordstrom never sold tires, but it did acquire three stores from a company that did.
• Instead of turning the customer away, Trounce called a tire company to get an idea of the price and made the exchange.

Trounce’s thought bubble: “My grandmother from Germany had a saying — how you holler in the woods is how it echoes back. And I’ve always carried that with me throughout my life.”