Facebook will let creators make money on videos with licensed music

How it works: Moving forward, whenever a creator uses licensed music in Facebook videos 60 seconds or longer, they are eligible to earn money on certain videos through in-stream ads, Facebook said.

• Creators are eligible to receive 20% of the revenue on all eligible videos. A share of revenue will be sent back to music rights holders, and another portion will go to Meta. 
• Reels, even ones that are more than 60 seconds long, are not eligible for this program at the time, the company said.
• Creators will be provided with a list of which songs are eligible for monetization through a library.

The big picture: The move comes as Meta is pushing aggressively to spin Facebook into a more TikTok-like experience that centers around creators and content discovery.

• Last week Meta announced major changes to the Facebook app that will transform its experience into a more TikTok-like selection of algorithmically chosen videos.

What's next: The feature will start rolling out today globally to eligible creators. Content that's eligible can be monetized at first-only with ads delivered in the U.S., but will expand globally in coming months.