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Oishii, the company behind the $6 strawberry, is cutting prices by more than half as it opens a large indoor vertical farm, the company announced Thursday.

A tray of 11 medium berries or eight large berries will cost $20 instead of $50.

The big picture: Demand for the gourmet berries is high, as are other pricey, made for Instagram fruits like Cotton Candy grapes or Sumo Citrus mandarins.

What they’re saying: "Yes, it's still $20, but our goal is to make this available to everyone — not just in New York — around the world," CEO and co-founder Hiroki Koga tells Axios.

What to watch: The company also announced that its products will be available at a new Whole Foods store opening in New York in a few weeks.

Company behind $6 strawberry cuts prices after opening indoor farm

The company is opening its largest vertical farm, which helps brings prices down.

Retail

<p>Oishii, the company behind the $6 strawberry, is cutting prices by more than half as it opens a large indoor vertical farm, the company announced Thursday.</p><ul><li>A tray of 11 medium berries or eight large berries will cost $20 instead of $50.</li></ul>

After a record economic expansion, the coronavirus pandemic sent the U.S. economy into a recession as unemployment soared to staggering heights. The country now faces urgent questions about how much stimulus is needed for reeling consumers and businesses, and what a recovery might look like.

Company behind $6 strawberry cuts prices after opening indoor farm

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