May 19, 2022 - Economy

Company behind $6 strawberry cuts prices after opening indoor farm

Illustration of a golden strawberry.

Illustration: Allie Carl/Axios

Oishii, the company behind the $6 strawberry, is cutting prices by more than half as it opens a large indoor vertical farm, the company announced Thursday.

  • A tray of 11 medium berries or eight large berries will cost $20 instead of $50.

The big picture: Demand for the gourmet berries is high, as are other pricey, made for Instagram fruits like Cotton Candy grapes or Sumo Citrus mandarins.

What they’re saying: "Yes, it's still $20, but our goal is to make this available to everyone — not just in New York — around the world," CEO and co-founder Hiroki Koga tells Axios.

What to watch: The company also announced that its products will be available at a new Whole Foods store opening in New York in a few weeks.

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