May 12, 2022 - Economy

Heinz working on paper ketchup bottle

A proposed all-paper Heinz ketchup bottle.

What the new paper ketchup bottle might look like. Image courtesy of Kraft Heinz

Heinz says it's developing a paper-based version of its iconic ketchup bottle.

Why it matters: Consumer product companies are busy trying to reduce packaging-related waste and pollution — because so much of it winds up in the earth's oceans and landfills, and consumers are very concerned about the problem.

Driving the news: The Kraft Heinz Company is working with Pulpex, a sustainable packaging technology company, to craft a recyclable bottle made from "100% sustainably sourced wood pulp."

  • Current Heinz Tomato Ketchup containers are made from glass and plastic.
  • The company wants "to make all packaging globally recyclable, reusable or compostable by 2025."
  • Heinz says its next step will be to assess the performance of paper-bottle prototypes before bringing the bottle to market. (It didn't give a timeline.)

What they're saying: Heinz aims to be "the first sauce brand to provide consumers this choice in their purchasing decisions," said Rashida La Lande, Kraft Heinz's chief sustainability and corporate affairs officer.

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