Cast of the "The Garcías." Courtesy of of New Cadence Productions.
“The Brothers García,” a hit Nickelodeon show about a middle-class Latino family that ended 18 years ago, is coming back on air — this time, as the "The Garcías" on HBO Max.
Why it matters: Shows about and starring Latinos have gotten the short drift by studios, usually getting poor advertising budgets and a short lifespan.
- Latinos are also underrepresented on screen and behind the camera, data shows.
The big picture: “The Brothers García,” which followed the lives of three boys, their sister and parents, ended on Nickelodeon in 2004 after four seasons.
- In the new show, which debuts Thursday, the García kids are all grown up with children and success of their own.
Behind the scenes: Executive producer and showrunner Jeff Valdez has been pushing studios to reboot the show for a decade. Most of the actors from the original show weren't able to find work in the industry after the series ended, he said.
- The new show seeks to showcase a regular American Latino family — no classic stereotypes allowed — and show viewers a “simple slice of life,” Valdez said.
- Valdez says Latinos are too often portrayed as criminals. In “The Garcías,” they are business owners, journalists, astronauts and educators.
- Valdez is particularly proud of having a 100% Latino writing staff. Ninety percent of directors are also Latino.
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