Apr 7, 2022 - Technology

Scoop: Creator-focused SamCart raises $82 million

Illustration of a loading screen with a dollar on it

Illustration: Sarah Grillo/Axios

SamCart, a sales platform aimed at content creators, unveiled an $82 million round of funding as the company seeks to expand its business.

  • Eldridge led the round, while other investors including TTV Capital, Fin VC, the George Kaiser Foundation, and eGateway Capital also joined.

Why it matters: SamCart bills itself as an "e-commerce platform for creators," but it's gearing up to resemble more of a fintech.

  • "Revenue is largely subscription[-based] right now, but we're getting more and more into payments," CEO Brian Moran tells Axios.
  • "We're going to be putting a lot more effort into it after this round... it's turned into a huge focus of ours," he said.

Context: The so-called creator economy boomed amid the pandemic as individuals — bored from lockdowns or hustling to find a second source of income — turned into single-person businesses.

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