Scoop: Creator-focused SamCart raises $82 million

Why it matters: SamCart bills itself as an "e-commerce platform for creators," but it's gearing up to resemble more of a fintech.

• "Revenue is largely subscription[-based] right now, but we're getting more and more into payments," CEO Brian Moran tells Axios.
• "We're going to be putting a lot more effort into it after this round... it's turned into a huge focus of ours," he said.

Context: The so-called creator economy boomed amid the pandemic as individuals — bored from lockdowns or hustling to find a second source of income — turned into single-person businesses.

To read more about this deal, sign up for Axios Pro's daily Fintech Deals newsletter. Subscribe here.