Insider hires NYT veteran to run revenue
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Maggie Milnamow
Insider has tapped New York Times advertising sales veteran Maggie Milnamow as its new chief revenue officer, reporting to Insider president Barbara Peng.
Why it matters: She'll oversee Insider's advertising team, which consists of about 130 people.
Details: Milnamow will manage all advertising product and sponsorship opportunities for the company, which includes direct brand partnerships, programmatic ad sales, events, audio and video advertising, and more.
- "The goal is to diversify into more strategic partnerships and sponsorship opportunities," Milnamow said.
- Milnamow said she'll look to build more robust revenue partnerships around new mediums, like newsletters and podcasts. Insider earlier this week debuted a new podcast product and partnership to expand its push into audio.
- She also plans to work closely with Insider's brand studio team, which creates custom content for advertisers.
- Milnamow spent almost a decade at the Times, holding various leadership positions in advertising sales and operations.
The big picture: Barbara Peng, who was named president of Insider Inc. last year, will continue to oversee Insider's subscription efforts, which includes both a consumer subscription and an enterprise research unit called Insider intelligence catered to businesses.
By the numbers: An spokesperson said Insider increased its ad revenue by 55% last year compared to 2020, but declined to say how much revenue that was overall.
- Insider now has more 600 journalists worldwide.
