Tim Hortons sales up 10% following collab with Justin Bieber
Justin Bieber lifted beleaguered sales at Tim Hortons almost instantaneously.
Catch up quick: The Canadian-born entertainer collaborated with the Canadian restaurant chain for a limited run of donut holes in November.
- The company reported earnings today that showed just how much it needed that Bieber boost.
By the numbers: Sales grew 10.3% at locations at least a year old during the last three months of the year.
- The same period in 2020 saw sales fall 11%, CNN first noted.
What they’re saying: “I’m a Belieber,” José Cil, CEO of Tim Hortons’ parent company RBI, told investors Tuesday.
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