Updated Feb 13, 2022 - Sports

2022 Super Bowl could see millions more legal sports bettors

There will be 45 million more potential legal sports bettors Sunday than during last year's Super Bowl. That translates to about 31.5 million people betting $7.6 billion on the big game, the American Gaming Association estimates, per the AP.

The big picture: Sports betting is legalizing so fast and broadly that long-resistant institutions like colleges and the NFL are getting in on the action.

  • LSU's athletic department promoted a sportsbook app in January with a promo code sent to supporters, Bloomberg reports.
  • The NFL is in deep: Multiple owners are invested in betting companies, and fans can bet on games from betting app-sponsored lounges in NFL stadiums, Bloomberg reports.

The bottom line: Even the Associated Press has an official odds provider, which Axios Media Trends reporter Sara Fischer scooped in May 2021.

  • FanDuel says 59% of spread bets are on Cincinnati to cover the 4-point spread as an underdog.
  • Among moneyline bets that do not involve a points spread, 76% of bets predict the Bengals will win the game outright.

Editor's note: This headline has been corrected to note that it's the 2022 Super Bowl. This story was originally published on Feb. 9.

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