Adidas launches over 70 sizes of sports bras
- Hope King, author of Axios Closer
A model wearing one of Adidas' new sports bras. Photo: Adidas
Adidas said Wednesday it has "re-engineered" its sports bras.
Why it matters: Fashion houses and apparel makers have been trying to push inclusive design and sizing to the top of their priority lists as they confront their own set of systemic challenges.
Details: Adidas is set to introduce 43 new styles and 72 sizes in stores and online next Monday (which happens to be Valentine’s Day).
- The collection was designed with help from a British research group focused on breast health.
In addressing the need for an overhaul, Joanna Wakefield-Scurr, a professor at the University of Portsmouth attached to the new products, said in a statement: "A lack of support has the potential to cause irreversible damage."
Bonus point for discussion: Adidas made waves for the way it announced the news on Twitter Wednesday.
- "The gallery [posted on Twitter] was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount," Adidas said in an emailed statement.
Editor's note: This article has been updated with comment from Adidas.