Adidas launches over 70 sizes of sports bras

Details: Adidas is set to introduce 43 new styles and 72 sizes in stores and online next Monday (which happens to be Valentine’s Day).

• The collection was designed with help from a British research group focused on breast health. 

In addressing the need for an overhaul, Joanna Wakefield-Scurr, a professor at the University of Portsmouth attached to the new products, said in a statement: "A lack of support has the potential to cause irreversible damage."

Bonus point for discussion: Adidas made waves for the way it announced the news on Twitter Wednesday.

• "The gallery [posted on Twitter] was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount," Adidas said in an emailed statement.

Editor's note: This article has been updated with comment from Adidas.