Adidas launches over 70 sizes of sports bras
Adidas said Wednesday it has "re-engineered" its sports bras.
Details: Adidas is set to introduce 43 new styles and 72 sizes in stores and online next Monday (which happens to be Valentine’s Day).
- The collection was designed with help from a British research group focused on breast health.
In addressing the need for an overhaul, Joanna Wakefield-Scurr, a professor at the University of Portsmouth attached to the new products, said in a statement: "A lack of support has the potential to cause irreversible damage."
Bonus point for discussion: Adidas made waves for the way it announced the news on Twitter Wednesday.
- "The gallery [posted on Twitter] was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount," Adidas said in an emailed statement.
Editor's note: This article has been updated with comment from Adidas.