Dec 8, 2021 - Politics & Policy

Biden unveils "Building a Better America" branding

Mike Allen

President Biden speaks on infrastructure while visiting a bridge in Woodstock, N.H., last month. Photo: John Tully/Getty Images

President Biden today launched a new website and unveiled bold new branding as part of a nationwide tour to sell the benefits of his infrastructure package.

Why it matters: The White House says passage of the new law shows the ability to "forge bipartisan consensus and prove our democracy can deliver big wins" even in these toxic times.

Graphic: The White House

The "Building a Better America" branding above will be unveiled today during a Biden trip to Kansas City, Missouri. He'll highlight provisions to rebuild roads and bridges, upgrade public transit, replace water infrastructure and create union jobs.

  • The White House says the new branding will be used on the administration's digital platforms — and at events, press conferences, tours and listening sessions as Biden, Vice President Kamala Harris and the Cabinet travel the country.
  • The White House today launched as a hub for governors, mayors, tribal leaders, business owners, union members and others to track implementation of the $1 trillion Bipartisan Infrastructure Law.
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