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Outside Senate ad spending on President Biden's Build Back Better agenda

Data: Kantar/CMAG; Chart: Thomas Oide/Axios

Democrats and progressive groups are trouncing Republicans and corporate America on Senate ads surrounding President Biden’s Build Back Better agenda, according to data from Kantar/CMAG.

Why it matters: With the fate of the president’s $1.75 trillion social spending and climate plan resting in the Senate, outside groups have flooded the airwaves to build — or undermine — political support for the package.

By the numbers: Democrats and affiliated groups have spent $54 million on cable, broadcast and radio ads since August.

This month, they've booked some $9 million.

By comparison, Republican and conservative groups have reserved some $15 million since August.

They're set to spend only $1 million this month.

Dems, progressive groups outspend Republicans on Build Back Better ads

Democrats and affiliated groups have spent $54 million on cable, broadcast and radio ads since August.

Joe Biden

Democrats and progressive groups are trouncing Republicans and corporate America on Senate ads surrounding President Biden’s Build Back Better agenda, according to data from Kantar/CMAG.Why it matters: With the fate of the president’s $1.75 trillion social spending and climate plan resting in the Senate, outside groups have flooded the airwaves to build — or undermine — political support for the package.

President Biden has made the COVID-19 crisis and a post-Trump return to national unity and traditional democratic ideals his top priorities. From vaccinations to stimulus to schools, Biden is seeking bipartisan compromise while showing a willingness to use executive authority and bare Democratic majorities in the U.S. House and Senate to implement his policies. Republican leaders are navigating deep party divisions over if and how to move beyond former President Trump.

Dems, progressive groups outspend Republicans on Build Back Better ads

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