Nov 18, 2021 - Politics & Policy

Dems, progressive groups outspend Republicans on Build Back Better ads

Outside Senate ad spending on President Biden's Build Back Better agenda
Data: Kantar/CMAG; Chart: Thomas Oide/Axios

Democrats and progressive groups are trouncing Republicans and corporate America on Senate ads surrounding President Biden’s Build Back Better agenda, according to data from Kantar/CMAG.

Why it matters: With the fate of the president’s $1.75 trillion social spending and climate plan resting in the Senate, outside groups have flooded the airwaves to build — or undermine — political support for the package.

By the numbers: Democrats and affiliated groups have spent $54 million on cable, broadcast and radio ads since August.

  • This month, they've booked some $9 million.
  • By comparison, Republican and conservative groups have reserved some $15 million since August.
  • They're set to spend only $1 million this month.

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