Nov 16, 2021 - Economy & Business

Nike delays release of Travis Scott shoe following Astroworld deaths

Travis Scott performs at the 2021 Astroworld Festival in Houston, Texas.

Travis Scott performs at the 2021 Astroworld Festival in Houston. Photo: Erika Goldring/WireImage

Nike is the latest company to distance itself from rapper Travis Scott following his fatal Astroworld concert where at least 10 people died.

Driving the news: Scott's Nike “Air Max 1 x Cactus Jack” sneakers had been slated to drop today. But the company pulled its campaign at the last minute.

  • "Fortnite" already pulled a feature with an audio clip of one of his songs, and the Houston Rockets postponed a promotion featuring Scott.

Why it matters: Scott and Live Nation are facing over 100 lawsuits related to the tragedy. Companies collaborating with the artist are figuring out how to handle the fallout.

The big picture: Brands, including McDonald’s, Hot Wheels, Helmut Lang and Saint Laurent, had been clamoring to work with Scott as his star rose. 

What to watch: Dior is deciding whether to pull its menswear collaboration with Scott next season. 

  • The fashion house did not respond to a request from Axios in time for publication.
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