Nov 16, 2021 - Economy

Nike delays release of Travis Scott shoe following Astroworld deaths

Hope King

Travis Scott performs at the 2021 Astroworld Festival in Houston, Texas. — Travis Scott performs at the 2021 Astroworld Festival in Houston. Photo: Erika Goldring/WireImage

Nike is the latest company to distance itself from rapper Travis Scott following his fatal Astroworld concert where at least 10 people died.

Driving the news: Scott's Nike “Air Max 1 x Cactus Jack” sneakers had been slated to drop today. But the company pulled its campaign at the last minute.

"Fortnite" already pulled a feature with an audio clip of one of his songs, and the Houston Rockets postponed a promotion featuring Scott.

Why it matters: Scott and Live Nation are facing over 100 lawsuits related to the tragedy. Companies collaborating with the artist are figuring out how to handle the fallout.

The big picture: Brands, including McDonald’s, Hot Wheels, Helmut Lang and Saint Laurent, had been clamoring to work with Scott as his star rose.

What to watch: Dior is deciding whether to pull its menswear collaboration with Scott next season.

The fashion house did not respond to a request from Axios in time for publication.

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Nike delays release of Travis Scott shoe following Astroworld deaths

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