Nike delays release of Travis Scott shoe following Astroworld deaths
- Hope King, author of Axios Closer
Travis Scott performs at the 2021 Astroworld Festival in Houston. Photo: Erika Goldring/WireImage
Nike is the latest company to distance itself from rapper Travis Scott following his fatal Astroworld concert where at least 10 people died.
Driving the news: Scott's Nike “Air Max 1 x Cactus Jack” sneakers had been slated to drop today. But the company pulled its campaign at the last minute.
- "Fortnite" already pulled a feature with an audio clip of one of his songs, and the Houston Rockets postponed a promotion featuring Scott.
Why it matters: Scott and Live Nation are facing over 100 lawsuits related to the tragedy. Companies collaborating with the artist are figuring out how to handle the fallout.
The big picture: Brands, including McDonald’s, Hot Wheels, Helmut Lang and Saint Laurent, had been clamoring to work with Scott as his star rose.
What to watch: Dior is deciding whether to pull its menswear collaboration with Scott next season.
- The fashion house did not respond to a request from Axios in time for publication.