Netflix’s new top show “Squid Game” has taken over the cultural zeitgeist.
Catch up quick: The dark South Korean drama centers around a group of people who play each other in life-or-death games to win an insane amount of money.
It's on pace to become Netflix's biggest show ever, co-CEO Ted Sarandos said on Monday.
Investors have rushed to buy shares in companies that represent the lead actor and help to produce the show.
And as Halloween approaches, costume makers are capitalizing on the show's iconic looks.
Our thought bubble: One of the best shows ever made.