Science Moms launches $4 million ad campaign

These include parts of Arizona, Colorado, Georgia, North Carolina, Pennsylvania and Wisconsin.

Details: The ads are aimed at educating parents about climate risks and feature moms asking climate scientists questions about the heat waves, wildfires, droughts and other extreme events we've been seeing recently.

• The $4 million campaign is part of a larger chunk of $10 million in funding from the Potential Energy Coalition, a nonpartisan, pro-climate action marketing group.

What they're saying: "Our window to act on climate change is like watching them grow up, we blink, and we’ll miss it," states a Science Moms online ad.

• "Talk about the problem," said Emily Fischer, a climate scientist at Colorado State University who is part of Science Moms, in a statement.
• "That seems like such a small thing but it’s actually a really important thing — the more we talk about it the more the sense of urgency will be raised."