Jul 19, 2021 - Economy & Business

Bowlero to go public at $2.6 billion

Quarter as a bowling bowl striking pins

Illustration: Sarah Grillo/Axios

Bowlero, which has consolidated and upgraded one of America's sleepiest sports industries, is expected to go public later this quarter at a $2.6 billion valuation, via a SPAC led by former World Wrestling Entertainment co-presidents Michelle Wilson and George Barrios.

The big picture: The company says it has 321 bowling centers in North America, which is eight times more than its next-closest rival, and often owns its own real estate. Its assets also include the Professional Bowlers Association.

  • Expect the SPAC deal to enable more bowling center acquisitions, as there are still thousands of independent mom-and-pops.

The big picture: There’s growing momentum around casual athletics, in which bowling is the first mover — particularly among younger people who are seeking a night out that combines socializing with something beyond sitting at a bar.

  • Topgolf, an operator of driving range centers, was recently acquired at a $2 billion valuation by Callaway Golf, and is expanding.
  • TOCA, an operator of experiential soccer centers, recently raised $40 million in Series E funding, led by a former Topgolf investor. This one is much more focused on sport than social, but the underlying trendlines are similar.

The bottom line: Bowling is going upscale and to the right, with investors taking notice. Don't be surprised to soon see lots of rollup plays that view themselves as Bowlero-for-X.

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