Jul 7, 2021 - Economy

Forever 21, Aeropostale owner going public

A Forever 21 storefront

Photo: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images

Mega brand management company Authentic Brands Group is going public.

Details: That's the company that owns the rights to dozens of brands, like Brooks Brothers, Forever 21 and Aeropostale.

Why it matters: ABG picked up many of its brands in bankruptcy auctions. Bankrupt retailers are popular targets for brand management companies.

  • Competitors Marquee Brands and WHP Global also recently picked up Sur La Table and Toys “R” US, respectively. 
  • Brand management companies profit from the royalties generated by all the sales. 

Catch up quick: ABG is now the third-largest licensor in the world, per 2019 retail sales.

  • Disney is the largest, followed by Meredith Corporation.

Editor’s note: This story has been updated to reflect the brands that Authentic Brand Group owns.

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