Jun 17, 2021 - Economy

CNN is going to start selling NFTs

CNN NFT rendering
Screengrab: Vault by CNN

CNN on Wednesday announced the cable news channel would sell "moments" from its television archives as non-fungible tokens.

Why it matters: NFTs have enabled people to become owners of unique digital property, allowing content creators to rake in fortunes.

Details: The NFTs will be housed on Vault by CNN.

  • "The initial launch will include six weekly drops of Moments, starting in late June 2021," the company said.
  • "Offerings will include key historical moments organized around specific themes including early CNN exclusives, world history, and Presidential Elections."

State of play: Other media companies have already ventured into the space including The New York Times, Time and Playboy.

Our thought bubble, via Axios' Sara Fischer: I think, in the short-term there are ways to make money off of moments, IP or ideas. There are experiences that connect creators with audiences and have short-term upside.

  • It makes sense that anyone would want to experiment with NFTs, especially a media company that sits in lots of significant IP.
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