Data: Axios Harris Poll 100; Chart: Andrew Witherspoon/Axios
Every year, Axios and Harris Poll gauge the reputation of the most visible brands in America — part of which is a survey of how ethical companies are perceived to be.
The big picture: Pfizer, unsurprisingly, has led the gainers over the course of the pandemic, seeing its ethics score rise from 58.9 in 2019 to 77.4 in 2021.
More surprising gainers include ExxonMobil, up eight points over two years. Wells Fargo has gained a stunning 23 points since 2017.
Even though (or perhaps because) Americans were hyper-connected to their devices throughout the pandemic, their relationship with many of the world's biggest tech firms has continued on a downward trend, suggesting that people see their products as necessary evils.