May 11, 2021 - Economy

Tech giants have all become creator companies

Data: Axios research; Table: Andrew Witherspoon/Axios
Data: Axios research; Table: Andrew Witherspoon/Axios

Amid the creator economy boom, most platforms have begun to launch features to help creators make money, including tipping features, grants and creator funds or revenue share programs.

Why it matters: Like other social media trends, most companies are copying each other in an effort to court creators from different platforms.

Between the lines: Creators look different on each platform.

  • Substack creators are writers, while Twitch creators make video. LinkedIn shares subscription revenue with online course instructors, while YouTube shares ad revenue with everyone from beauty professionals to workout instructors.

Go deeper: Social media companies all starting to look the same

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