National

Media Trends

Axios Media Trends

Data: Axios research; Table: Andrew Witherspoon/Axios

Amid the creator economy boom, most platforms have begun to launch features to help creators make money, including tipping features, grants and creator funds or revenue share programs.

Why it matters: Like other social media trends, most companies are copying each other in an effort to court creators from different platforms.

Between the lines: Creators look different on each platform. 

Substack creators are writers, while Twitch creators make video. LinkedIn shares subscription revenue with online course instructors, while YouTube shares ad revenue with everyone from beauty professionals to workout instructors.

Go deeper: Social media companies all starting to look the same

Tech giants have all become creator companies

Most companies are copying each other in an effort to court creators from different platforms.

TikTok

A chart showing what features tech companies offer for creators.

Media

Elon Musk

Amid the creator economy boom, most platforms have begun to launch features to help creators make money, including tipping features, grants and creator funds or revenue share programs.Why it matters: Like other social media trends, most companies are copying each other in an effort to court creators from different platforms.

After a record economic expansion, the coronavirus pandemic sent the U.S. economy into a recession as unemployment soared to staggering heights. The country now faces urgent questions about how much stimulus is needed for reeling consumers and businesses, and what a recovery might look like.