Zuckerberg teases new tools for creators to make money on commerce

Details: In the live chat, Zuckerberg said Facebook is creating three new tools for creators to make money via commerce.

1. Shops: Last year, Facebook launched a shopping feature that makes it easier for small businesses to set up online stores.
2. Affiliate: Zuckerberg says Facebook is looking into building an affiliate and recommendation marketplace. The goal of this new product, which Facebook is testing, is to help creators make money for the products they recommend.
3. Brand Marketplace: Zuckerberg says Facebook is looking into creating a marketplace to match up creators with brands. Mosseri said a marketplace will help the company facilitate more branded content partnerships in a responsible way. "We would love to help creators vet brands," he said.

The big picture: Both executives conceded that Instagram hasn't focused enough on helping smaller creators build audiences and make money. That is a priority moving forward. Zuckerberg says he's trying to figure out "how we help create a creator middle class."