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Topps wants to do for MLB what Dapper Labs' NBA Top Shot has done for the NBA.
Driving the news: The 83-year-old card company revealed Monday morning that it will issue its flagship baseball cards as non-fungible tokens (NFTs) in partnership with MLB and the MLBPA, Coindesk reports.
- "Unlike Dapper's highlight-reel-esque NBA player moments, Topps' initial offering appears to be just digitized versions of its physical baseball cards," writes Coindesk's Danny Nelson.
- "The border designs move, but the players stay put."
The backdrop: Topps, which was bought for $385 million and taken private by former Disney CEO Michael Eisner in 2007, announced last week that it's going public in a SPAC deal that values it at $1.3 billion.
Go deeper: The trading card boom (Axios)