Mar 31, 2021 - Economy

Robinhood gives its confetti the boot

Illustration of confetti falling into a trash can full of confetti.

Illustration: Aïda Amer/Axios

Move over confetti ... Robinhood's iconic animation when users make their first trade (or reach other investment milestones) is getting the boot.

Why it matters: Lawmakers have critiqued the use of confetti as "gamification" — an incentive or reward for customers to keep trading.

  • As the trading app prepares to go public, it wants to shed emblems of its past.
  • New designs — floating 3D shapes — will replace the celebratory graphic.
Go deeper