Ari Emanuel's Endeavor agrees to buy all of UFC

Endeavor did not disclose how much it plans to raise in the IPO, beyond a $100 million placeholder figure, but proceeds are expected to help finance the UFC purchase.

• Endeavor previously planned to go public in 2019, but pulled the plan at the last minute due to weak investor demand.
• In addition to UFC and the WME and IMG talent agencies, Endeavor owns the Professional Bull Riders and a streaming unit whose customers include the WWE.
• The organization reports a $625 million net loss on $3.5 billion in revenue for 2020, when entertainment was hampered by the pandemic. It also lost money in 2019 on higher revenue, but it was profitable in 2018.

Of note: Endeavor also disclosed in its IPO filing the company plans to add Elon Musk to its board of directors.