Coinbase trades investor roadshow for a Reddit Q&A

Coinbase is opting for a question-and-answer session on online forum Reddit lasting through Friday evening and a series of explainer videos ahead of its public debut, in lieu of a more traditional roadshow or live-streamed presentations for investors.

Why it matters: Much about Coinbase's public listing is already unusual—it'll be the Nasdaq's first major direct listing, and it will be the first U.S. cryptocurrency company to become publicly-traded. It's also a nod to the cryptocurrency industry's roots in online forums and where many of its biggest enthusiasts still convene.