Mar 5, 2021 - Technology

T-Mobile tries again to go after big businesses

t-mobile signs

Photo: Niels Wenstedt/BSR Agency/Getty Images

T-Mobile is making another concerted effort to win big businesses as customers as it announced a trio of new services at an online event Thursday.

Why it matters: While T-Mobile was the fastest growing mobile carrier even before it absorbed Sprint, it has struggled to crack the lucrative big business market, where Verizon and AT&T control more than 90% of the market.

Driving the news: T-Mobile's new services for business include...

  • Cell service: Historically, most of the corporate cell service accounts have gone to AT&T or Verizon, though T-Mobile has grown its market share from the low-single digits and saw its revenue double last year. The company says it hopes to double its share again over the next few years by offering new incentives, including lower-priced unlimited 5G.
  • Home internet using fixed wireless: T-Mobile isn't trying to replace your Netflix pipe but rather offer a way for businesses to give those working from home a separate high-speed connection they can use just for their job.
  • Collaboration software: In partnership with Dialpad, T-Mobile is trying to offer businesses a way to provide workers with business cell service and, at the same time, replace the desk phone with modern unified communications software.

Between the lines: While T-Mobile has long coveted a bigger share of the market, historically it hasn't had the network coverage to compete. While low prices can help woo smaller businesses, ubiquitous fast coverage is usually a prerequisite for larger enterprises before they even look at price.

Yes, but: Times have changed. T-Mobile not only has significantly more scale these days, but it's also a leader in 5G networks and is currently the only company offering significant mid-band offering — meaning it can offer higher speeds in more of the country than even AT&T and Verizon.

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