Super Bowl ratings down from last year, but streaming sets records

The big picture: For context, last year's Super Bowl between the Kansas City Chiefs and the San Francisco 49ers drew 102 million total viewers across all of Fox's platforms.

• Sunday's matchup between the Tampa Bay Buccaneers and the reigning champion Chiefs was a blowout.

Yes, but: The game continues to be a commercial success. Rates for 30-second ad spots during this year's event averaged roughly $5.6 million, a historic high.

• The Super Bowl is typically the most-watched annual broadcast event on TV in the U.S., making it a lucrative opportunity for advertisers.