Jan 19, 2021 - Economy

Retailers drop My Pillow after pro-Trump CEO's election claims

President Donald Trump listens as Michael J. Lindell, CEO of MyPillow Inc., speaks during the daily briefing on COVID-19, at the White House in Washington, DC, on March 30

President Trump and MyPillow CEO Mike Lindell at the White House in March. Photo: Mandel Ngan/AFP via Getty Images

Retailers including Bed Bath & Beyond, Kohl's and Wayfair have stopped selling My Pillow products after Trump-supporting CEO Mike Lindell pushed baseless claims of voter fraud in the 2020 presidential election.

Driving the news: Lindell told NBC News Tuesday the retailers phoned him to say they could face "a boycott" if they didn't take the action. But Bed Bath & Beyond and Kohl's have both said the decision was related to a lack of demand for My Pillow's products.

  • Lindell insisted to Fox9 that "leftists" on social media were behind the moves, which he claimed also resulted in HEB dropping My Pillow products.

What they're saying: Axios has contacted all of the retailers for comment. Bed Bath & Beyond told the New York Times in a statement: "We have been rationalizing our assortment to discontinue a number of underperforming items and brands."

  • Kohl's told USA Today in a statement: "There has been decreased customer demand for MyPillow. We will sell our current inventory and not buy additional/future inventory in the brand."

Of note: The retailers' action comes a day after Dominion Voting Systems sent a cease and desist letter to Lindell over his spread of misinformation related to the 2020 election.

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