Jan 19, 2021 - Economy

Retailers drop My Pillow after pro-Trump CEO's election claims

Rebecca Falconer

President Donald Trump listens as Michael J. Lindell, CEO of MyPillow Inc., speaks during the daily briefing on COVID-19, at the White House in Washington, DC, on March 30 — President Trump and MyPillow CEO Mike Lindell at the White House in March. Photo: Mandel Ngan/AFP via Getty Images

Retailers including Bed Bath & Beyond, Kohl's and Wayfair have stopped selling My Pillow products after Trump-supporting CEO Mike Lindell pushed baseless claims of voter fraud in the 2020 presidential election.

Driving the news: Lindell told NBC News Tuesday the retailers phoned him to say they could face "a boycott" if they didn't take the action. But Bed Bath & Beyond and Kohl's have both said the decision was related to a lack of demand for My Pillow's products.

Lindell insisted to Fox9 that "leftists" on social media were behind the moves, which he claimed also resulted in HEB dropping My Pillow products.

What they're saying: Axios has contacted all of the retailers for comment. Bed Bath & Beyond told the New York Times in a statement: "We have been rationalizing our assortment to discontinue a number of underperforming items and brands."

Kohl's told USA Today in a statement: "There has been decreased customer demand for MyPillow. We will sell our current inventory and not buy additional/future inventory in the brand."

Of note: The retailers' action comes a day after Dominion Voting Systems sent a cease and desist letter to Lindell over his spread of misinformation related to the 2020 election.

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Retailers drop My Pillow after pro-Trump CEO's election claims

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