GM electrifies image
General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean-vehicle company, AP auto writer Tom Krisher reports.
Why it matters: The campaign comes as stock market investors are enthralled with companies that make electric vehicles.
- Tesla shares have skyrocketed more than 800% in the past year, and market value has passed $800 billion. GM's value is around $61 billion.