Jan 9, 2021 - Economy & Business

GM electrifies image

Mike Allen
Photo of GM logo

Photo: GM via AP

General Motors is changing its corporate logo and launching an electric vehicle marketing campaign to reshape its image as clean-vehicle company, AP auto writer Tom Krisher reports.

Why it matters: The campaign comes as stock market investors are enthralled with companies that make electric vehicles.

  • Tesla shares have skyrocketed more than 800% in the past year, and market value has passed $800 billion. GM's value is around $61 billion.
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