Sep 3, 2020 - Technology
Apple pausing ad tracking change that angered Facebook
Apple is delaying implementation of a new policy requiring iOS app developers to get opt-in consent before tracking user activity that some firms rely on to target ads.
Why it matters: The policy, originally intended to come with the release of iOS 14 this month, had some developers, particularly mobile game-makers, worried that they'd see a major drop-off in revenue. Facebook publicly took Apple to task over the change.
What they're saying: "We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will go into effect early next year," Apple said in a statement.
The Information was first to report the delay.