Drive-in events see huge uptick thanks to country music
There's been a sharp monthly growth in drive-in concerts and events across the nation thanks to country music, according to new data from Vivid Seats. Most of the concerts are happening at drive-in theater venues.
Why it matters: The drive-in industry, once a mainstay for movies, is now catering to all types of performances, from music, to comedy to the circus, as the coronavirus pandemic continues to keep venues closed
Details: Drive-in concerts have been way more prevalent in genres like country, rock and folk as opposed to rap, electronic dance music and R&B.
- There have been a few notable performances that have popularized drive-in concerts, including Garth Brooks, Blake Shelton and Metallica.
- These performances each took place via video at drive-in theaters around the country.
- Iliza Shlesinger's in-person comedy performances at drive-in theaters appear to have garnered unprecedented traction, as comedy clubs remain closed.
The big picture: At its peak in the 1950's, the drive-in industry had more than 4,000 theaters nationwide. Now, there are less than 400.
- Drive-in concerts could be providing some new momentum to the drive-in industry during the pandemic.