Jul 20, 2020 - Technology

Samsung promises a slate of new mobile devices

The Samsung store.

Customers at a Samsung store in Kolkata, India. Photo: Avishek Das/SOPA Images/LightRocket via Getty Images

Samsung said Monday it plans to debut five new devices at its Unpacked event next month.

Why it matters: Samsung remains the main rival to Apple in the high end of the mobile market, but the pandemic may leave fewer people with either the budget or the appetite for a fancy new mobile device.

Between the lines: Roh acknowledges the market has changed, but plays up the value of mobile devices during the pandemic, pointing to technology's role in distance learning, entertainment and fitness at home.

"I consider this new era as the ‘Next Normal’ and technology — especially mobile technology — has a critical role in it. As leaders of the tech industry, we have a special responsibility — and now a true sense of urgency — to help society continue to move forward."
— T.M. Roh

Our thought bubble: Technology is playing a critical part in keeping society moving during the pandemic. But in many developed markets, users' focus right now is on tablets and PCs more than smartphones — a big shift from the last 15 years, when mobile technology has had the most transformative effects.

Yes, but: For billions of people around the world — and a not insignificant number of Americans — the smartphone remains the only computing device they own. Most of them won't be able to afford the high-end devices Samsung is expected to talk about next month.

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