Jun 2, 2020 - Technology

Exclusive: Nonprofit targets Facebook employees in new ad campaign

Ads targeting Facebook employees from Accountable Tech

Images: Accountable Tech

A new ad campaign is using CEO Mark Zuckerberg's own words to encourage Facebook employees to push their company to do a better job of keeping harmful content off its platforms.

What's happening: The targeted ads went live today on Facebook and come from newly launched Accountable Tech, which is spending "five figures" on the effort, Axios has learned. The campaign follows yesterday's employee walkout and rising internal dissent over Facebook's handling of President Trump's tweets.

Details: The ads are targeted to people who list Facebook as their employer, primarily in cities that are home to the bulk of Facebook's workforce: Menlo Park, California; Austin; Washington, D.C.; and New York.

  • Accountable Tech is a project led by Nicole Gill, a political campaigner and founder of the 2017 Tax March, and Jesse Lehrich, a former foreign policy spokesman for Hilary Clinton's campaign.

What they're saying: Lehrich told Axios, "It's been inspiring to see Facebook employees stand up for what they believe in, and speak truth to power at this critical moment in American history — something Mark Zuckerberg refuses to do."

We applaud their courage and hope Facebook's leadership will find some of their own. The company's societal impact is incalculable, and so is the harm done when they betray their own stated values in order to protect profits."
— Jesse Lehrich

The big picture: The move comes as Facebook is facing increased scrutiny over how it handles speech on its platform, especially false and inflammatory posts from politicians.

  • Last night, civil rights leaders blasted Facebook following a meeting with Zuckerberg, chief operating officer Sheryl Sandberg and other company officials.
  • A number of employees have posted publicly opposing Facebook's decision to leave up posts from President Trump that many saw as a call for violence. And on Tuesday, at least one worker resigned over the issue.
  • Zuckerberg is slated to hold a town hall with employees today to discuss the concerns.

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